Ideas

Ideas

For my idea I have chosen a track by electronic producer Rustica. I have chosen this artist because I am a big fan of the music that he is making at the moment, and also think that electronic music has a lot of freedom when it comes to making a video. The track that I have chosen in particular from Rustica is called  'Remnant'. I chose this over the artist other work because it hasn't officially be released yet and when I got in contact with the artist he was very keen for a video to be released alongside it. 

The track can be heard -here- on Rustica's soundcloud.

Analyzing the track

The tracks name, 'Remnant', means a small remaining quantity of something. This name relates to the meaning of the track. Rustica's sub genre is called 'Future Garage', which is a fairly underground genre, with very few producers creating and trying to push the genre forward. The meaning of the track was that Rustica is trying to emphasis how solitary the genre is and a bid to get more people onto the scene. 

He gets this message across using the content of the song through samples and sounds. Many of the samples used throughout the song reinforce the idea of solitariness. For example, the cracking of fire connotes survival, which is what the artist is trying to do for the genre. Skewed samples of peoples voices also relate to the genre trying to reach out to people but not being heard. Also, at the end of the track he has used a very similar guitar riff to one which is used in the zombie apocalyptic films 28 days/weeks later. This again highlights the feel of being one of only a few left.

The narrative of the song is the artist trying to bring the genre more popularity and recognition, which he is doing via the content. The narrative is that there are very few people producing the music that the artist is passionate about, and the artist is doing everything he can to change this, and this in-particular song is just one step on the artists on going battle for publicity.

The duration of the song is 4 minutes 42 seconds. This is the average amount of time for a song of the electronic genre. However, I got in contact with the producer of the song and they said it could be easily cut down (radio edited) for the video.

The pace of the music is quite slow at the introduction and ending of the song, but in the middle the drum samples really pick up the pace.

For the music video I would like to try to connote the solitariness of the genre to people watching. To do this is thought that the best idea would be to create a dark abstract video. To do this I thought I could film places such as old factories, derelict buildings and generally scarce areas such as the docklands. In these areas I would like to film one person, preferably the producer themselves on their own, wandering around aimlessly. 

An example of the kind of place I would like to shoot

I think that using this type of setting would get across the feeling the producer is having and would suit the song well. Places like this also have an apocalyptic feel to them, which relates back to the guitar riff used in the song. 

The song has very clear beats which would be very useful when it comes to editing of the video. Cutting to the beat can create a very dramatic and powerful effect, which is the kind of thing that I am looking to create in the video. Cutting to the beat is also a conventional technique used in the electronic genre, so the video would be conventional in that sense. 

The song has a slow pace at the beginning and at the break down of the song. These parts would be perfect for slowed footage to be in the video, such as shots of the artist walking and looking into the distance.

In this video I am basically trying to get across the feeling of solitariness. I am going to do this by using the shots and techniques that I have mentioned above, that I have chosen for there dramatic effect and also the conventions of the genre.